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May 01, 2024
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PRTM 4440 - Tour Planning and Operations 3 Credits (3 Contact Hours)
Provides the opportunity to understand the psychology of touring, with emphasis on packaged and group tours and how tours of different types and scale are planned, organized, marketed, and operated. Students must have a 2.0 cumulative grade-point average to enroll in this course. Preq: PRTM 3420 and consent of instructor.
This 4000-level course has a 6000-level counterpart. Students should refer to the Graduate Announcements for the 6000-level description and requirements.
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