COMM 3050 - Persuasion

3 Credits (3 Contact Hours)

Study of the processes by which communication influences attitudes, beliefs, and behaviors in our personal, social, civic, and professional lives. After discussion of definitional and methodological issues, particular theories of persuasion are examined. Treatment of political, market-driven, and social persuasion concludes the course. Preq: COMM 2010 with a C or better.