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Apr 16, 2024
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MKT 4340 - Sport Promotion 3 Credits (3 Contact Hours)
Emphasizes the promotional function of sport. Topics include event sponsorship, developing media relationships, endorsements, promotion objective setting and budgeting, media planning and scheduling, and utilizing the tools of promotion within a sport context. Integrated Marketing Communication provides the theoretical and managerial framework for how these factors are utilized optimally. Preq: MKT 3210 .
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