MKT 4450 - Macromarketing

3 Credits (3 Contact Hours)

Examines the relationship between marketing and society, focusing on the social impact of marketing practices. Topics include technology, ethics, materialism, globalization, environmental sustainability, and the political and economic philosophy underlying marketing. Course is multidisciplinary and uses a variety of readings to cover each topic area. Preq: MKT 3010 and junior standing.