Mar 29, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MBA 8280 - Services Marketing

3 Credits (3 Contact Hours)
Nature of services marketing and the special requisites that distinguish successful services marketing from goods marketing. Topics include promoting and making the service tangible, designing optimal service operations, the ideal service worker, pricing of services and critical points of services delivery. Preq: Coursework in principles of marketing or equivalent or consent of instructor.



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