| |
Sep 27, 2024
|
|
|
|
|
MKT 8630 - Buyer Behavior3 Credits (3 Contact Hours)
Buyer decision processes in the purchase and consumption of goods and services by both businesses and consumers. Topics include economic, sociocultural and psychological aspects of buying behavior; decision-making processes and buyer choice; individual and group level influences on consumer behavior; and implications of consumer behavior for marketers. Students who are enrolled in the MS in Marketing program, but who have not completed MKT 8600 , must request a registration override from the instructor to enroll in this course. Preq: MKT 8600 or consent of instructor.
Add to Portfolio (opens a new window)
|
|
