Sep 27, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKT 9010 - Consumer Behavior Seminar II

3 Credits (3 Contact Hours)
Current research, consumer methods and managerial perspectives on consumer behavior are considered in this seminar. Also covered are important current issues in consumer research, including theory testing and consumer research methods, as well as managerial and policy related consumer research (e.g., pricing, product and brand decision making, and knowledge calibration. Preq: Consent of instructor.


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