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Dec 11, 2024
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AGRB 3510 - Principles of Agricultural Sales and Advertising 3 Credits (3 Contact Hours)
Introduction to sales techniques and advertising strategies used by agribusiness firms. Students learn how to make professional sales calls and how effective advertising enhances sales, from the base research, to campaign strategy, to final consumer purchase. The social, economic, and ethical considerations of an advertising strategy are also examined. Preq: Junior standing and one of AGRB 2020 or ECON 2110 .
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