Sep 13, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4210 - Technical Selling

3 Credits (3 Contact Hours)
Introduces the principles of selling across industry contexts with a focus on the technical selling role. Students learn critical thinking skills in developing selling strategy for technical applications and ideas. This course is intended for students in engineering and closely related science majors. Preq: ENGR 1050  or PKSC 1020 .



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