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May 15, 2024
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MKT 8110 - Inferential Statistics for Marketing Data3 Credits (3 Contact Hours)
Introduces students to statistical inference methods and applies those methods to marketing phenomena. Course topics include hypothesis testing, correlations, regression, ANOVA, and chi-squared analysis. Students learn how to effectively conduct inferential analysis to address marketing-related issues and to communicate the research findings to a non-statistically oriented audience. Preq: MKT 8010 .
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