Aug 18, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3140 - New Venture Creation I

3 Credits (3 Contact Hours)
First in a two-part series that continues with ELE 4020  assessing entrepreneurial opportunities. Focuses on creativity, idea generation, market opportunity analysis, strategy, and methods of entry. Opportunity analysis may be developed into a full new venture plan in ELE 4020 . Preq: Junior standing.



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