Jan 27, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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MKT 4310 - Marketing Research

3 Credits (3 Contact Hours)
Research used in marketing decision making. Emphasizes methods and techniques used in planning, collection, processing, and utilizing information. Topics include research design, sources of information, questionnaire design, sampling, data collection, and data analysis. Preq: Marketing major and MKT 3010  and MKT 3310  and STAT 3090 .



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