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Apr 18, 2024
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MKT 4230 - Promotional Strategy 3 Credits (3 Contact Hours)
Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion’s relation to mass and interpersonal communication. Factors affecting promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 3010 .
This 4000-level course has a 6000-level counterpart. Students should refer to the Graduate Catalog for the 6000-level description and requirements.
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