May 18, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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PKSC 3200 - Packaging Design Theory

3 Credits (2 Contact Hours)
Study of human factors psychology as it relates to product and package development. Lecture topics center on advanced color theory, space, shape, texture, pattern, typography, branding, marketing, consumer studies, ergonomics, sustainability and applied packaging. Laboratory focuses on developing retail packaging through applying course theory, group development and peer critique. Preq: PKSC 1020  and PKSC 2200  and Packaging Science major. Coreq: PKSC 3201 .



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