Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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GC 3700 - Survey of Brand Communications

3 Credits (3 Contact Hours)
This course provides a historical overview of the brand communications industry, introduces the concept of the industry ecosystem and players therein, and provides an overview of disciplines and the roles they play in the development of brand communications. Preq: Sophomore standing.



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