May 04, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

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MBA 8210 - Brand Insights and Digital Trends

3 Credits (3 Contact Hours)
This course provides a strategic business-focused overview of various brand communications channels and platforms and their impact on the customer journey as it relates to brand building, driving sales and ultimately business growth. Professional business students leverage digital tools and data to analyze trends and uncover insights for digital strategies. An overview of Customer Relationship Marketing (CRM) data and personalized digital experiences are included. Various business case studies and real brand applications are applied.


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