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Nov 21, 2024
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MKT 8610 - Marketing Research3 Credits (3 Contact Hours)
Marketing theory and critical thinking to support decision making; data analysis and advanced marketing models are employed with emphasis on building assessment skills. Primary topics are gathering primary and secondary data, questionnaire design, sampling, experimental design, data collection and data analysis. Students who are enrolled in the MS in Marketing program, but who have not completed MKT 8600 , must request a registration override from the instructor to enroll in this course. Preq: MKT 8600 or consent of instructor.
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