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May 08, 2026
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MKT 4420 - Applied Selling II 3 Credits (3 Contact Hours)
This course builds on the selling frameworks and foundations of MKT 4220 to help students understand salespeople’s role in crafting and delivering on the value of their offering. Applied Selling Il tasks students with managing a complete customer relationship management pipeline, from prospecting to service fulfillment. Students gain advanced selling skills including but not limited to negotiations, CRM, team selling, technology tools, product/service fulfillment, and customer success. Students apply the knowledge they acquire in the course to sell in a real-world context. Preq: MKT 3240 or MKT 3250 ; and MKT 4220 .
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