Dec 21, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BS

See Pre-Business Program  in the College of Business.

Program Description

The Bachelor of Science degree program in Marketing develops an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government, or the nonprofit sector. Graduates are also well prepared for entrance into the Master of Business Administration, law, or other graduate programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management, and international marketing. The Marketing curriculum provides the conceptual, quantitative, and analytical skills necessary to function in a dynamic business environment. The Marketing degree is accredited by AACSB International.

Students wishing to change majors into the Marketing program must have a Clemson/Bridge cumulative grade-point average of 3.0 or higher. Students must also have completed the Pre-Business Program.

Program Requirements

Pre-Business Freshman Curriculum

First Semester

Credit Hours: 15

Second Semester

Credit Hours: 15

Notes:

1* Freshman core curriculum class. Students must complete core classes before submitting an Undergraduate Change of Program/Major request from Pre-Business to a business major.

2* The following sequences are acceptable: MATH 1020 /MATH 2070 , MATH 1060 /MATH 1080 , MATH 1060 /MATH 2070 . For each of the four-credit-hour courses taken, one credit will be applied toward the elective credit-hour requirement. Students considering a graduate degree in Economics or related fields should take MATH 1060 /MATH 1080 .

3* See General Education Requirements .

Additional Curriculum

Sophomore Year

First Semester

Credit Hours: 15

Second Semester

Credit Hours: 15

Junior Year

First Semester

Credit Hours: 15

Second Semester

Credit Hours: 16

Senior Year

First Semester

Credit Hours: 15

Second Semester

Credit Hours: 15

Total Credits: 121

Footnotes

1 See General Education Requirements . Note: Cross-Cultural Awareness Requirement may also be satisfied by other General Education courses.

2 Select from COOP 1010 , COOP 2010 , CPSC 2200 , GC 1990 , INT 1010 , INT 1510 , INT 2010 , INT 2510 , INT 3010 , MGT 2180 , MKT 3980 , MKT 3990 , MKT 4980 , or MKT 4990 , or other professional development courses approved by a department advisor. Courses cannot count toward both Support Course Requirement and Professional Development Requirement. Students meeting the Professional Development Requirement with a zero-credit COOP or INT course will need three additional elective credits to meet the 121 total credits requirement for the major.

3 Must be taken at Clemson University.

4 Selected by the student and the advisor from ARCH 1010 , ART 1030 , ART 1510 , ART 1520 , AUD 2790 , AVS 1500 , AVS 1510 , AVS 2000 , AVS 2010 , AVS 2030 , AVS 2040 , AVS 2060 , AVS 2090 , BIOL 2050 , BIOL 2060 , BIOL 2110 , BIOL 2220 , BIOL 2230 , CE 2060 , CE 2080 , CE 2550 , COMM 2010 , CPSC 2120 , CTE 3100 , DSGN 3700 , ENGL 2310 , FDSC 2140 , FOR 2050 , FOR 2060 , GC 1040 , GC 1990 , HCG 3330 , HLTH 2980 , HORT 2710 , IPM 4010 , MKT 2980 , MUSC 2420 , MUSC 2430 , MUSC 2510 , MUSC 2520 , PES 2020 , PHYS 2210 , PHYS 2220 , PKSC 2020 , PKSC 2040 , PKSC 2060 , PRTM 2700 , PSYC 2750 , or any course in AS, or any 2000-level course in EES or HON, or any 2000-3000-level course in ART, or any 2000-4000-level course in AGM, CH, CHE, ECE, ENGR, ENSP, GC, or ME, or any 3000-level course in PLPH, or any 3000-4000-level course in AAH, ACCT, AGED, AGRB, ANTH, ARCH ASL, ASTR, AUD, AVS, BCHM, BE, BIOE, BIOL, CE, CHIN, COMM, CPSC, CRD, CSM, CVT, DPA, ECON, EDEC, EDEL, EDF, EDSC, EDSP, ELE, ENGL, ENR, ENT,  FDSC, FIN, FOR, FR, GEN, GEOG, GEOL, GER, GW, HIST, HLTH, HORT, HUM, IE, ITAL, JAPN, LANG, LARC, LAW, MATH, MGT, MICR, MKT, ML, MSE, MUSC, NPL, NURS, NUTR, PAS, PES, PHIL, PHYS, PKSC, PLPA, POSC, PRTM, PSYC, REL, RS, RUSS, SOC, SPAN, STS, THEA, WFB,or WS, or any 4000-level course in BMOL, CRP, EDL, EDLT, EES, ETOX, FNR,  HP, or STAT. Certain minors may be used to satisfy the Support Courses Requirement. A maximum of six hours can be from MKT 2980 , MKT 3980 , MKT 3990 , MKT 4980 , and MKT 4990 .

5 Select from any MKT 3000- and 4000-level content courses except for MKT 3980 , MKT 3990 , MKT 4980 , or MKT 4990 .

Note: At least 50 percent of the total credits taken in ACCT, ECON, FIN, LAW, MGT, and MKT must be taken at Clemson University.