Business Anthropology and Human Behavior Certificate

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Description

The nine-credit Business Anthropology and Human Behavior certificate program combines cross-cultural anthropological knowledge and qualitative methods training with foundational business concepts to produce globally-informed business leaders and cultural researchers. Business anthropologists apply qualitative and quantitative research methods from a cross-cultural perspective to solve real-world business problems in five main areas-market research, design, user experience, international business, and organizational culture.

Program Requirements

Core Coursework

Students are required to take the following core courses. Students may take the 6000-level equivalent of either course.

ANTH 4800 - Business Anthropology 3 Credits
SOC 4060 - Qualitative Research Methods for Social Sciences 3 Credits

Additional Coursework

Students select one additional course from the following:

MKT 3020 - Consumer Behavior 3 Credits
MKT 4270 - International Marketing 3 Credits
PSYC 3570 - Psychology and Culture 3 Credits
PSYC 3680 - Organizational Psychology 3 Credits

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