Marketing, MS

Program Description

The Master of Science in Marketing degree program advances students’ knowledge and expertise in marketing theory and practice. A coordinated curriculum of analytical skills development, consumer analysis, and marketing strategy, coupled with real-world marketing applications, prepares students for careers as marketing analysts, managers, and researchers in areas such as branding, advertising, promotions, market research, sports, digital marketing, and public policy. Upon completing the program, the successful graduate is able to critically assess, and develop solutions to, marketing problems through quantitative and qualitative approaches and various marketing and decision-making frameworks. This one-year master’s degree is designed to enhance the skills of students who desire to pursue a marketing-related career but may not have formal marketing training. Though not required, professional experience prior to entering the program will enrich the student experience.

Summary of Degree Requirements

This master’s non-thesis option degree program includes a minimum of 30 hours of graduate credit, none of which may be master’s thesis research.

Coursework

Core courses include:

• MKT 8600 - Advanced Marketing Strategy  
• MKT 8610 - Marketing Research  
• MKT 8630 - Consumer Behavior  
• MKT 8650 - Seminar in Marketing Management  
• MKT 8700 - Master’s Research Project  

In addition, the program allows for electives to align with the student’s career interests and aspirations. The program director aids students in developing an individualized curriculum (to be outlined in the GS2 Plan of Study) which meets program requirements and provides appropriate training to meet students’ goals. For more information, see the Program Handbook on the departmental website at https://www.clemson.edu/business/departments/marketing/graduate.html and the Graduate School Policies and Procedures handbook.