MKT 3310 - Marketing Metrics and Analytics

3 Credits (3 Contact Hours)

Examines the derivation, meaning, use and communication of marketing metrics used to facilitate decision making in various areas, including, but not limited to, online and social media strategy, advertising, pricing, branding and product development. Students are also introduced to database management, including the use of Microsoft Excel. Preq: MKT 3010 and STAT 3090.