May 25, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4260 - Business-to-Business Marketing

3 Credits (3 Contact Hours)
Study and analysis of the unique aspects of marketing goods and services to organizational buyers rather than household consumers. Emphasis is on developing strategic responses to market opportunities given competitive behavior. Preq: MKT 3010 .



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