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Dec 11, 2024
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MKT 4300 - Marketing Product Management 3 Credits (3 Contact Hours)
Management of the firm’s product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand manager’s role, new product development department, and others. Emphasis is on decision making. Preq: MKT 3010 .
This 4000-level course has a 6000-level counterpart. Students should refer to the Graduate Announcements for the 6000-level description and requirements.
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