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Apr 18, 2024
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PKSC 3200 - Packaging Design Theory 3 Credits (2 Contact Hours)
Study of human factors psychology as it relates to product and package development. Lecture topics center on advanced color theory, space, shape, texture, pattern, typography, branding, marketing, consumer studies, ergonomics, sustainability and applied packaging. Laboratory focuses on developing retail packaging through applying course theory, group development and peer critique. Preq: PKSC 1020 and PKSC 2200 . Coreq: PKSC 3201 .
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