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Apr 28, 2024
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MKT 8620 - Quantitative Methods in Marketing3 Credits (3 Contact Hours) Advanced quantitative analytic methods and their use in translating facts into meaningful information. Provides practical understanding of several advance quantitative data analytic procedures including both predictive and interdependence techniques. Application to case analysis format to broaden analysis skills. Preq: MKT 8610 or consent of instructor.
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