May 01, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MBA 8230 - Digital Media Planning

3 Credits (3 Contact Hours)
This course provides an overview and application of digital media channels and tools to drive brand awareness and business growth. Media planning, targeting and buying strategies for topics like programmatic advertising, search engine marketing, influencer marketing and paid social channels are evaluated. Analytics and reporting tools, digital attribution and digital data visualization are also explored for business application.


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