Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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GC 3710 - Brand Creation and Communication

3 Credits (3 Contact Hours)
This course explores the role of communication in brand creation and the processes involved in the development of a brand. Students evaluate popular brands and understand their influence on consumers and the industry. Preq: GC 3700 .



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