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Nov 21, 2024
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MBA 8730 - Digital Strategy Capstone3 Credits (3 Contact Hours)
The Digital Brand Communications concentration culminates in a professional business project capstone where all strategic learning and digital channel planning tactics from the program are applied toward a real-world digital strategy project. Business students provide digital recommendations for solving a brand’s challenge and generate a campaign that meets business objectives.
Preq: MBA 8210 and MBA 8220 and MBA 8230 and MBA 8550 .
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