Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKT 3240 - Introduction to Professional Selling

3 Credits (3 Contact Hours)
Introduces contemporary theories about selling in the context of long-term relationships as a foundational framework for effectively influencing others. Role playing, video-taped presentations, and other techniques are employed to enhance interpersonal communication skills. Preq: Membership in the Sales Innovation Program.



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