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Nov 21, 2024
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GC 3620 - Brand Design and Creative Direction 3 Credits (3 Contact Hours)
Explores the commercial application of brand design elements that lead to the unique business value propositions that drive effective brand growth. The course covers graphic design, composition, and strategic creative decision-making in business and marketing contexts, and provides an overview of typography, branding identity design, and art direction to prepare students for careers in marketing, brand building, graphic communications, and advertising strategy. Preq: Sophomore standing.
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