Program Description
The Bachelor of Science degree program in Marketing develops an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government, or the nonprofit sector. Graduates are also well prepared for entrance into the Master of Business Administration, law, or other graduate programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management, and international marketing. The Marketing curriculum provides the conceptual, quantitative, and analytical skills necessary to function in a dynamic business environment. The Marketing degree is accredited by AACSB International.
Students wishing to change majors into the Marketing program must have a Clemson cumulative grade-point average of 3.0 or higher and have completed the Pre-Business program. Bridge students wishing to move into the Marketing program must complete all pre-business requirements, successfully meet the requirements to cross the bridge to Clemson, and have a 3.0 Tri-County Technical College cumulative GPA.
Program Requirements
Pre-Business Freshman Curriculum
Footnotes
1* Freshman core curriculum class. Students must complete core classes before submitting an Undergraduate Change of Program/Major request from Pre-Business to a business major.
2* The following sequences are acceptable: MATH 1020 /MATH 2070 , MATH 1060 /MATH 1080 , MATH 1060 /MATH 2070 . For each of the four-credit-hour courses taken, one credit will be applied toward the elective credit-hour requirement. Students considering a graduate degree in Economics or related fields should take MATH 1060 /MATH 1080 .
3* See General Education Requirements .
4* See South Carolina REACH Act Requirement in the Academic Regulations section.
NOTES:
- A transfer course may not be used to satisfy the General Education Global Challenges Requirement. While a transfer course may fulfill other degree requirements, students must enroll in a Clemson course(s) on the Global Challenges list to fulfill the Global Challenges Requirement.
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If a student has completed all of the courses listed in the Pre-Business Freshman Curriculum, in order to register for a complete schedule, they may need to consider courses required in the business degree program they intend to pursue.
The following courses may be considered, listed by anticipated degree program:
Accounting: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 3030 ; ACCT 3110 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 3090
Economics: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; ECON 3140 ; FIN 3060 or FIN 3110 ; MATH 3020 or STAT 3090 ; MGT 2010
Financial Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 3030 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 2300 or STAT 3090
Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; CPSC 2200 or MGT 2180 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 3090
Marketing: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 or ACCT 3030 ; CPSC 2200 or MGT 2180 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 3090
The courses listed in this note should not be considered alternatives or substitutes for the courses listed in the Pre-Business Freshman Curriculum. If a student takes one of these other courses in place of the courses specifically listed in the Freshman Curriculum, they could delay their eligibility to transfer from the Pre-Business program into one of the five degree-granting programs in Business.
Footnotes
1 See General Education Requirements .
2 Select from any 3000- or 4000-level MKT courses except MKT 3980 , MKT 3990 , MKT 4980 , or MKT 4990 .
3 In consultation with their advisor, students should strategically select courses from the following list that best complement their marketing curriculum: ARCH 1010 , ART 1030 , ART 1510 , ART 1520 , AUD 2790 , AVS 1500 , AVS 1510 , AVS 2000 , AVS 2010 , AVS 2030 , AVS 2040 , AVS 2060 , AVS 2090 , BIOL 2050 , BIOL 2060 , BIOL 2220 , BIOL 2230 , CE 2060 , CE 2080 , CE 2550 , COMM 2010 , COOP 1010 , COOP 2010 , CPSC 2120 , CPSC 2200 , CTE 3100 , DSGN 3700 , ENGL 2310 , FNPS 2140 , FOR 2050 , FOR 2060 , GC 1040 , GC 1990 , HCG 3330 , HLTH 2980 , HORT 2020 , HORT 2710 , INT 1010 , INT 1510 , INT 2010 , INT 2510 , INT 3010 , MGT 2180 , MKT 2980 , MUSC 2420 , MUSC 2430 , MUSC 2510 , MUSC 2520 , PES 2020 , PHYS 2210 , PHYS 2220 , PKSC 2020 , PKSC 2040 , PKSC 2060 , PRTM 2700 , PSYC 2750 , or any course in AS, or any 2000-level course in EES or HON, or any 2000-3000-level course in ART, or any 2000-4000-level course in AGM, CH, CHE, ECE, ENGR, ENSP, GC, or ME, or any 3000-level course in PLPH, or any 3000-4000-level course in AAH, ACCT, AGED, AGRB, ANTH, ARCH, ASL, ASTR, AUD, AVS, BCHM, BE, BIOE, BIOL, CE, CHIN, COMM, CPSC, CRD, CSM, CVT, DPA, ECON, EDEC, EDEL, EDF, EDSC, EDSP, ELE, ENGL, ENR, ENT, FDSC, FIN, FOR, FR, GEN, GEOG, GEOL, GER, GW, HIST, HLTH, HORT, HUM, IE, ITAL, JAPN, LANG, LARC, LAW, MATH, MGT, MICR, MKT, ML, MSE, MUSC, NPL, NURS, NUTR, PAS, PES, PHIL, PHYS, PKSC, PLPA, POSC, PRTM, PSYC, REL, RS, RUSS, SOC, SPAN, STS, THEA, WFB,or WS, or any 4000-level course in BMOL, CRP, EDL, EDLT, EES, ETOX, FNR, HP, or STAT. Certain minors may be used to satisfy the Support Courses Requirement. A maximum of nine hours can be from MKT 2980 , MKT 3980 , MKT 3990 , MKT 4980 , and MKT 4990 .
4 Must be taken at Clemson University.
NOTES:
- At least 50 percent of the total credits taken in ACCT, ECON, FIN, LAW, MGT, and MKT must be taken at Clemson University.
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A transfer course may not be used to satisfy the General Education Global Challenges Requirement. While a transfer course may fulfill other degree requirements, students must enroll in a Clemson course(s) on the Global Challenges list to fulfill the Global Challenges Requirement.
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