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2024-2025 Undergraduate Catalog
Marketing, BS
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 Return to: Wilbur O. and Ann Powers College of Business
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Program Description
The Bachelor of Science degree program in Marketing prepares students for successful careers in the field of Marketing, defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Through a relevant and engaging curriculum, students also learn to be self-directed leaders and team members, as well as good global and societal citizens prepared to leave a positive lasting impact on the world. The marketing department does this through its core marketing curriculum which builds foundational knowledge of marketing, consumers, metrics, selling, research, and strategy. Emphasis areas allow for the beginning of a specialization within the areas of research and insights, advertising and media, sales, experiential marketing, and general marketing. Marketing students also pursue a minor or cluster courses in closely related subjects to further establish their unique positioning within marketing. Students wishing to change majors into the Marketing program must have a Clemson cumulative grade-point average of 3.0 or higher and have completed the Pre-Business program. Bridge students wishing to move into the Marketing program must complete all pre-business requirements, successfully meet the requirements to cross the bridge to Clemson, and have a 3.0 Tri-County Technical College cumulative GPA.The Marketing Bachelors of Science degree is accredited by AACSB International. Program Requirements
Pre-Business Freshman Curriculum
Footnotes
1* Freshman core curriculum class. Students must complete core classes before submitting an Undergraduate Change of Program/Major request from Pre-Business to a business major. 2* The following sequences are acceptable: MATH 1020 /MATH 2070 , MATH 1060 /MATH 1080 , MATH 1060 /MATH 2070 . For each of the four-credit-hour courses taken, one credit will be applied toward the elective credit-hour requirement. Students considering a graduate degree in Economics or related fields should take MATH 1060 /MATH 1080 . 3* See General Education Requirements . 4* See South Carolina REACH Act Requirement in the Academic Regulations section. NOTE: If a student has completed all of the courses listed in the Pre-Business Freshman Curriculum, in order to register for a complete schedule, they may need to consider courses required in the business degree program they intend to pursue. The following courses may be considered, listed by anticipated degree program: Accounting: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 3030 ; ACCT 3110 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 3090 Economics: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; ECON 3140 ; ECON 3150 ; FIN 3060 or FIN 3110 ; MATH 3020 or STAT 3090 ; MGT 2010 Financial Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 3030 ; ACCT 3110 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 2300 or STAT 3090 Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; CPSC 2200 or MGT 2180 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; STAT 3090 Marketing: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 or ACCT 3030 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 ; MKT 3020 ; STAT 3090 The courses listed in this note should not be considered alternatives or substitutes for the courses listed in the Pre-Business Freshman Curriculum. If a student takes one of these other courses in place of the courses specifically listed in the Freshman Curriculum, they could delay their eligibility to transfer from the Pre-Business program into one of the five degree-granting programs in Business. Footnotes
1 See General Education Requirements . 2 Marketing majors must complete an emphasis area consisting of nine hours beyond the coursework required by the marketing curriculum and the support area requirement. Students should choose ONE of the following emphasis areas: - Research and Insights: MKT 4320 plus two courses selected from ANTH 4030 , ANTH 4800 , ECON 3140 , ECON 4050 , ECON 4060 , ECON 4300 , MGT 2180 , MGT 3100 , MKT 3320 , MKT 3900 , MKT 3980 , MKT 4900 , MKT 4910 , MKT 4980 , POSC 3410 , SOC 4060 , and WS 3500 .
- Advertising and Media: one course selected from MKT 3220 or MKT 3320 ; one course selected from MKT 4230 or MKT 4430 ; plus one course selected from MKT 3220 , MKT 3320 , MKT 3980 , MKT 4230 , MKT 4430 , MKT 4980 or any 3000/4000 level GC course.
- Sales: MKT 4220 and MKT 4240 plus one course selected from MKT 3320 , MKT 3980 , MKT 4260 , MKT 4360 , and MKT 4980 .
- Experiential Marketing: MKT 4280 plus two courses selected from GC 3710 , GC 3720 , MKT 3030 , MKT 3210 , MKT 3220 , MKT 3320 , MKT 3980 , MKT 4250 , MKT 4260 , MKT 4270 , MKT 4290 , MKT 4320 , MKT 4330 , and MKT 4980 .
- General Marketing: Any three 3000- or 4000-level MKT courses.
3 Marketing majors must complete a support area consisting of 15 hours beyond the coursework required by the marketing curriculum and the marketing emphasis area requirement. Students should choose ONE of the following two ways to satisfy this requirement: - Declare and complete a minor requiring AT LEAST 15 hours of additional coursework.
OR - Complete a total of 15 hours of additional coursework from any combination of courses within ACCT, ANTH, BUS, COMM, CPSC, ECON, ELE, FIN, GC, HON, MGT, MKT, NPL, PHIL, PYSC, SOC, STAT. Three of theses credit hours must be at the 2000 level or above and the remaining 12 credit hours must be at the 3000 level or above. Honors students may discuss opportunities for taking additional honors seminars as support courses with their advisor.
4 Must be taken at Clemson University. NOTE: At least 50 percent of the total credits taken in ACCT, ECON, FIN, LAW, MGT, and MKT must be taken at Clemson University. |
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