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Oct 12, 2024
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MKT 4310 - Marketing Research 3 Credits (3 Contact Hours) Research used in marketing decision making. Emphasizes methods and techniques used in planning, collection, processing, and utilizing information. Topics include research design, sources of information, questionnaire design, sampling, data collection, and data analysis. Preq: Marketing major and MKT 3010 and MKT 3310 and STAT 3090 .
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