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Nov 23, 2024
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MKT 4500 - Strategic Marketing Management 3 Credits (3 Contact Hours)
Application of marketing constructs in analyzing and solving marketing problems. Emphasizes information systems, data analysis, and critical-thinking skills in solving marketing problems in a wide range of managerial decision areas, including, but not limited to, new product development, pricing, advertising, personal selling, channels, and international marketing. Preq: Marketing major and MKT 3010 and six credits of 4000-level marketing courses.
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