Jun 16, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4210 - Technical Selling

3 Credits (3 Contact Hours)
Introduces the principles of selling across industry contexts with a focus on the technical selling role. Students learn critical thinking skills in developing selling strategy for technical applications and ideas. This course is intended for students in engineering and closely related science majors. Preq: ENGR 1050  or PKSC 1020 .



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