Nov 24, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3020 - Consumer Behavior

3 Credits (3 Contact Hours)
Examination of selected individual and group behavioral science concepts and their application to the understanding of consumer decision making. Preq: MKT 3010 .


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