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Jun 16, 2024
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MKT 3030 - Marketing and Society 3 Credits (3 Contact Hours)
Using a combination of interactive lectures and application project-based learning, this course presents an in-depth exploration of global challenges at the intersection of marketing and society. Emphasis is placed on the societal impact of marketing decisions and practices. Topics include ethics, materialism, globalization, environmental sustainability, the political and economic philosophy underlying marketing, and topical issues that arise in relation to society and marketing. Preq: MKT 3010 .
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