Program Description
The Master of Business Administration (MBA) program provides an in-depth approach to business education, with opportunities to engage in real-world projects, interact with the business community, and participate in an extensive network of professional development activities. As is typical of MBA programs, the Clemson MBA is designed for students with a minimum of two years of post-undergraduate professional work experience. Some exceptions to the work experience standard are made for outstanding students with non-business undergraduate degrees, particularly those pursuing another graduate or “dual” degree at Clemson.
The MBA program provides a flexible, high quality experience designed to prepare graduates for successful management careers in business. The academic program is a maximum of 55 credit hours (roughly 21 courses) for those with little work experience and no prior business education; and a minimum of 36 credit hours (about 14 courses) for those with significant work experience and prior education in business. Students may pursue the MBA full-time (roughly 12 credit hours per semester) or part-time (three-six credit hours per semester) in the evenings. The MBA program is offered in Greenville.
The MBA program includes foundation, core, elective and internship courses. The foundation and core courses provide in-depth coverage for the basic business functions, as well as communications, ethics and leadership. Additionally students are required to complete nine hours of approved graduate electives. Full-time students are encouraged to participate in internships or in one of many international study abroad options during the summer.
The Digital Brand Communications concentration of the MBA program offers elevated instruction in the art and science of brand building through the application and practice of innovative digital brand experience planning, digital media, data-driven brand storytelling, and an understanding of how to drive meaningful relationships between brands and consumers. Focused topics include digital platforms and media strategies, E-commerce, digital personalization and brand storytelling. This program is interdisciplinary in nature given the integration with the MBA program. Students in the concentration produce and present a final capstone portfolio project before a client and/or committee panel.
For more information, please visit https://www.clemson.edu/business/departments/mba/.
Return to: