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2026-2027 Undergraduate Catalog
Marketing, BS
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 Return to: Wilbur O. and Ann Powers College of Business
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Program Description
The Bachelor of Science degree program in Marketing prepares students for successful careers in the field of Marketing, defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Through a relevant and engaging curriculum, students also learn to be self-directed leaders and team members, as well as good global and societal citizens prepared to leave a positive lasting impact on the world. The marketing department does this through its core marketing curriculum which builds foundational knowledge of marketing, consumers, metrics, selling, research, and strategy. Emphasis areas allow for the beginning of a specialization within the areas of digital marketing, experiential marketing, general marketing, research and insights, and sales. Marketing students also pursue a minor or cluster courses in closely related subjects to further establish their unique positioning within marketing. Students wishing to change majors into the Marketing program must have a Clemson cumulative grade-point average of 3.0 or higher and have completed the Pre-Business program. Bridge students wishing to move into the Marketing program must complete all pre-business requirements, successfully meet the requirements to cross the bridge to Clemson, and have a 3.0 Tri-County Technical College cumulative GPA.The Marketing Bachelors of Science degree is accredited by AACSB International. Program Requirements
Pre-Business Freshman Curriculum
Footnotes
1* Freshman core curriculum class. Students must complete core classes before submitting an Undergraduate Change of Program/Major request from Pre-Business to a business major. Please see the Pre-Business Program section of the Wilbur O. and Ann Powers College of Business page. 2* The following sequences are acceptable: MATH 1020 /MATH 2070 , MATH 1020 /STAT 2300 , MATH 1060 /MATH 1080 , MATH 1060 /MATH 2070 , MATH 1060 /STAT 2300 . For each of the four-credit-hour courses taken, one credit will be applied toward the elective credit-hour requirement. Students majoring in Economics must take either MATH 1080 or MATH 2070 , while students majoring in any other business discipline must take STAT 2300 . Students considering a graduate degree in Economics or related fields or considering an actuarial certification should take MATH 1060 /MATH 1080 . 3* See General Education Requirements . 4* Select from ANTH 2010 , PSYC 2010 , or SOC 2010 . 5* Students planning to major in Accounting or Financial Management should take ACCT 2010 . All other students should select a course to fulfill the South Carolina REACH Act Requirement. 6* See South Carolina REACH Act Requirement in the Academic Regulations section. NOTE: If a student has completed all of the courses listed in the Pre-Business Freshman Curriculum, in order to register for a complete schedule, they may need to consider courses required in the business degree program they intend to pursue. The following courses may be considered, listed by anticipated degree program: Accounting: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; South Carolina REACH Act Requirement; ACCT 3030 ; ACCT 3110 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 Economics: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; ECON 3140 ; ECON 3150 ; FIN 3060 or FIN 3110 ; MATH 3020 or STAT 3090 ; MGT 2010 Financial Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; South Carolina REACH Act Requirement; ACCT 3030 ; ACCT 3110 ; CPSC 2200 or MGT 2180 ; FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 Management: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; Global Challenges General Education Requirements; ACCT 2010 ; ACCT 2020 ; CPSC 2200 or MGT 2180 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MGT 2010 ; MKT 3010 Marketing: Arts and Humanities (Literature) General Education Requirement; Arts and Humanities (Non-Literature) General Education Requirement; ACCT 2010 ; ACCT 2020 or ACCT 3030 ; FIN 3060 or FIN 3110 ; LAW 3220 ; MATH 2800 ; MGT 2010 ; MKT 3010 ; MKT 3020 The courses listed in this note should not be considered alternatives or substitutes for the courses listed in the Pre-Business Freshman Curriculum. If a student takes one of these other courses in place of the courses specifically listed in the Freshman Curriculum, they could delay their eligibility to transfer from the Pre-Business program into one of the five degree-granting programs in Business. Footnotes
1 See General Education Requirements . 2 Marketing majors must complete an emphasis area consisting of 12 hours beyond the coursework required by the marketing curriculum and the support area requirement. Select ONE of the emphasis areas listed below. Note: If not included specifically in the course list for an emphasis area, BUS 4990 , HON 3980 , MKT 3900 , MKT 3980 , MKT 3990 , MKT 4900 , MKT 4910 , MKT 4950 , MKT 4980 , and study abroad courses may satisfy emphasis area requirements. Students should discuss with their advisor. - Digital Marketing: MKT 3220 and MKT 4230 ; and six additional credits selected from COMM 3550 , COMM 3570 , ENTR 3010 , MKT 3030 , MKT 4250 , MKT 4260 , MKT 4300 ,MKT 4430 , or any 3000- or 4000-level GC course.
- Experiential Marketing: MKT 4280 and nine additional credits selected from ANTH 4800 , BUS 4990 , EDHC 4200 , GC 3720 , MKT 3030 , MKT 3210 , MKT 3220 , MKT 4250 , MKT 4270 , MKT 4320 , MKT 4330 , PRTM 3450 , and PRTM 3920 .
- General Marketing: Twelve credits selected from 3000- and/or 4000-level MKT courses. No more than six credits total may be selected from MKT 3900 , MKT 3980 , MKT 3990 , MKT 4900 , MKT 4910 , MKT 4980 , and MKT 4990 .
- Research and Insights: MKT 4320 ; and either MGT 3100 or STAT 3300 ; and six additional credits selected from ANTH 4030 , ANTH 4800 , ECON 3140 , ECON 4050 , ECON 4060 , ECON 4300 , EDHC 4200 , MKT 3030 , POSC 3410 , PSYC 2030 , PSYC 3090 , PSYC 3100 , SOC 4060 , and WS 3500 .
- Sales: MKT 4220 and MKT 4420 ; and six additional credits selected from BIOE 3120 , MKT 4240 , MKT 4250 , MKT 4260 , MKT 4280 , and MKT 4360 . Other courses may be approved by the department, but a course substitution request must be submitted.
3 Marketing majors must complete a support area consisting of 15 hours beyond the coursework required by the marketing curriculum and the marketing emphasis area requirement. Students should choose ONE of the following two ways to satisfy this requirement: - Declare and complete a minor or a certificate. A minor or certificate that consists of fewer than 15 hours of coursework may be supplemented with courses selected from the subjects listed below.
OR - Complete a total of 15 hours of additional coursework from any combination of courses within ACCT, ANTH, BUS, COMM, CPSC, ECON, ELE, ENTR, FIN, GC, HON, MGT, MKT, NPL, PHIL, PYSC, SOC, STAT. Three of these credit hours may be at the 1000 or 2000 level; the remaining 12 credit hours must be at the 3000 level or above.
4 Must be taken at Clemson University. NOTE: At least 50 percent of the total credits taken in ACCT, ECON, FIN, LAW, MGT, and MKT must be taken at Clemson University. |
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